Ask Fiona

Fiona F. Middleton, MSM

Ask Fiona:

Your One-Stop Shop for Sales or Marketing Advice

What is keeping you awake at night?  If it is a sales or marketing challenge, we can help.  We’ll answer all questions and feature selected ones here.  Just complete the submission form below.  Prefer to ask you question off line?  No worries.  Just include a brief note and complete your contact information and I’ll get back to you personally.


What is Content Marketing?

Hi Fiona,

What is all the buzz about ‘content marketing’?  From what I understand, it is just giving your stuff away for free.  I want to spend my marketing dollars promoting my business, not giving away free stuff.  Can you explain what this is all about?

Nancy D. – El Paso, TX

Hi Nancy,

Content marketing is a term that is gaining popularity, but is often misunderstood.  The idea is not to give away the recipe to your secret sauce.  Instead, it provides you an opportunity to take a consultative approach to selling your product or service, where you give prospects ideas that can help them and feature your product or service.  However, the bulk of the marketing piece is geared toward helping your product.  Let me give you a couple examples:

  • If I was selling barbecue sauce, a traditional approach might be advertising that discusses the spicy flavor.  With content marketing, I would give away recipes for free that featured my sauce.  The recipe is something that my prospect could use, whether they purchased my product or not, but I would have a logo on the recipe card and the name of my sauce on the ingredients line.  I might even feature the recipe on the bottle.

Do you have a question about how to grow your business?  Just ask it here and we’ll give you a hand.

Ask Fiona

Ask Fiona

Do you have a question about how to market your business or improve your sales? Just Ask Fiona and watch for our response.

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One thought on “Ask Fiona
  1. doreen says:

    i need home care sales training

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