Home Care Marketing

Home Care Marketing

Home Care Marketing

Our full range of home care marketing, sales and caregiver recruiting programs will give your home care company a competitive edge. Surviving in today’s competitive home care industry, without becoming lost in the crowd is challenging. Standing out from that crowd, emerging as the premier home care company in your local market may seem impossible.  Yet in every area, there are a few home care companies who rise to the top.  Our home care marketing, sales and recruiting programs can help you get there.

Home Care Marketing Plans

We will help you create a comprehensive home care marketing plan that builds visibility and drives leads – both on line and in the real world.  We start with a strategy (within your budget) to help you reach both key referral sources, prospects and their family members.  More importantly, we will teach you and your team how to roll out and implement the plan and help everyone stay on track with our home care coaching services.

Establish Your Differentiator

Our Home Care Mystery Shopping service helps you understand what your competitors are doing in your local area market and provides a starting point to carve out your unique selling points.  One in ten home care companies that we shop tell us that nothing makes them different from the other home care companies in their market.  Others struggle to identify a single selling point that would encourage our shopper to use their company.  Even when sales representatives tell us why they are different or better, they often cite reasons that are identical to other home care companies in the area.

Build Your Business On Line

Our animated videos are only one way that we help you establish stronger on-line visibility.  From content creation to navigating social media we can help you find ways to establish yourself as a home care marketing expert in your community, build your on-line presence and engage with prospects.

Strengthen Referrals

While on-line marketing is important in today’s environment, it is also critical to build positive and productive relationships with professional referral sources.  Our home care marketing and sales training workshops will provide you with innovative ways to identify key referral sources, get past difficult gatekeepers and begin building that relationship.  Our marketing plans provide creative and easy-to-implement programs to strengthen existing relationships and build new ones.

Learn More

Learn More

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Fairfield Business Solutions | Phone 484.632.4183 | Email info@fairfieldsolutions.com PO Box 693 | Edgemont, PA 19028 | Fax 562.502.3494
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